I've had some fun lately, shooting a whole variety of portraits, in and out of the studio. And in setting them up, I've been thinking about why portraits are so crucial in Marketing. And it comes down to this: Professional Portraits convey your Meaning, and they maximise your Message.

Innovative, Creative, Edgy, Problem-solvers

FeatureCraft - see their website

Reliable, Practical, Punctual, Modern

Broad Electrical Services, making the most of all their new branding. I shot this one especially so it could be cropped to a circle - see their website

Professional, Friendly, Successful, Knowledgeable, Confident

Studio photography

Professional, Approachable, Local

Elanor MacDonald, Managing Director, Ray White Hawke's Bay

No fuss achievers, Down-to-earth blokes

Hamish Goodwin and Gary Brooks from PGG Wrightson Real Estate, at the Stortford Lodge Saleyards. Photographed with plenty of space around them so the designers can work their magic with the company messaging.

Accessible, Up-to-date, Interactive, Fun

A more active series of portraits, shot in situ for Kauwaka, promoting their online Te Reo course - see their website