The BIG questions:

Questions of Style:

• Clothing: professional… casual… approachable… formal?

• Are you trying to match a previous style?

Content options:

Here's an example:

Client: Topline Contracting

Platform: Facebook

Target market: Joe and Jo Public, Topline staff, and Fulton Hogan, the lead contractor

Format: Speaking to camera

Location: Topline yard, Omahu Rd, Hastings, and work sites around Hawke's Bay

Clothing: Work-related

Duration: 3.03 minutes

Content: Quickfire introduction scenes with background yard noise. Voiceover with lots of B-Roll, including drone, to keep it interesting for the audience. No music or transitions. Logo at the end.